OptEd collaborates with colleges and universities to maximize the impact of their mission by optimizing enrollment and marketing strategies.
Enrollment Strategy
The competitive landscape of college enrollment has never been higher. Colleges and universities need to be able to attract and enroll students who fit their profile. OptEd optimizes their fundamental strategies and imagines new innovations to bring their enrollment to the next level.
Creative Marketing
Understanding, capturing the attention of, and connecting with the prospective customer is key in great marketing. OptEd provides colleges and universities creative content development and innovative marketing strategies custom-tailored to differentiate from the market.
Leadership Consulting
Leadership is a key function of a successful team and achieving goals. OptEd helps develop leaders and teams in many facets of the challenging landscape of higher education. Leadership Coaching, Team Development, Sales Training, Enrollment Best Practices, and Customer Service Optimization.
Your Partner in Optimizing Education
Why Innovation Matters
In today’s world, disruptions are not avoided — organizations and institutions must be willing to adapt and innovate to remain viable for what the market demands.
The innovation process is illustrated by a sigmoid curve to represent a slower start as ideas are developed, a successful phase of acceleration, and eventual flatting at maturation. This describes common patterns found in business development and organizational psychology.
Before strategies fully mature to the point of diminishing returns, there is a window of time to explore innovative opportunities and develop new strategies. Organizations need to audit their context, make data-driven decisions, and address new realities in the ever-changing marketplace.
Strategic
Innovative
Contextual
The OptEd Difference
Our Approach
Being contextual in your approach to solving problems is vital in reaching and surpassing goals.
OptEd looks for opportunities to help partner in innovations that would enhance your organizations abilities to reach their audience and goals. Change and innovation play a vital role in helping your institution attain your missional goals. By examining and determining a strategy that is contextual to your organization, you will have a distinct advantage over your competition.
OptEd’s goal is to help you achieve success in reaching your goals .
Meet the Founder
Roy H. Rowland IV, MBA
Roy Rowland is the Founder and CEO of OptEd (Optimizing Education), an enrollment management and marketing firm that specializes in higher education, extension campuses, and nonprofits.
With over 22 years of enrollment management strategy and expertise in every delivery model, Roy brings a strategic and unique perspective to the traditional and non-traditional enrollment funnels — traditional campus, online, hybrid, graduate, doctoral, extension site, and regional campuses.
Roy has been working in higher education since 2001, serving at Northwest University in Kirkland, WA for 12 years and then serving as the Vice President for Enrollment and Marketing at Southeastern University in Lakeland, FL from 2011 to 2023, one of the fastest-growing private universities in the country. During Roy’s time at SEU he helped the university grow their enrollment 253%.
“Optimizing education is our passion — we partner with institutions to help them achieve next-level results!”
Powered by Partnerships
Our Collective Team
OptEd is powered by a dynamic group of multidisciplinary professionals focused on innovating higher education with enrollment and marketing solutions. Our Founder/CEO brings 25+ years of executive expertise in collaboration with a collective team of award-winning industry experts.
Enrollment Strategy
Videography
Social Media
Graphic Design
Sales Training
Web Design
Leadership
Digital Marketing
Focused Strategies for Higher Education
Elevate your brand and increase enrollment with creative solutions tailored to your organization’s distinctive mission.
Innovative Solutions For Your Institution
With a contextual approach, OptEd infuses innovation into every solution we offer to ensure your institution remains at the forefront of industry trends. Explore the strategic services we specialize in to consider areas of partnership.
Enrollment Strategies
Transform your enrollment team’s operational impact. Our services are designed to enhance every institution’s enrollment operations, ensuring strategic growth and sustained excellence.
- Enrollment Consulting
- Strategic Enrollment Planning (SEP)
- Financial Aid Optimization
- Sales Training & Coaching
- Visits & Events
Website Development
Elevate your institution’s digital presence. Our creative website development solutions optimize user experience, drive engagement, and support enrollment growth.
Digital Marketing
Empower your institution’s growth. Our innovative digital strategies align branding, marketing, and technology to drive enrollment success.
- Social & Digital Marketing
- Integrated Content Marketing
- Data Analytics & SEO
Content Production
Enhance your institution’s creative visuals and storytelling. Our content production builds creative, engaging, and impactful media to attract and convert students.
Email Marketing
Revitalize your communication flow with OptEd’s approach to email marketing. From impactful creative campaigns to crafting a seamless communication flow, we specialize in comprehensive marketing strategy development. Our creative team excels in content development ensuring your brand and messaging is not only compelling, but also aligned with strategic enrollment goals.
- Communication Flow Strategy
- Content Strategy
- Creative Content Development
- Audience Analysis
- Custom Design & Integrations
Creative Solutions
OptEd’s creative team will help customize a creative solution and strategically energize your brand. We are unique in that we use enrollment marketing strategy to help the audience engage with your distinctives. Trust OptEd to transform your brand into a compelling narrative that resonates with your target audience and drives meaningful engagement.
- Digital & Print Design
- Custom Collateral
- Brand Positioning & Messaging
- Identity & Logo Development
Leadership
Ignite transformative leadership with OptEd’s approach to leadership consulting — from interim/fractional leadership roles to tailored leadership development programs for your team. Our consulting contextualizes your needs to help elevate and strengthen your institution’s leadership lid. Our unique methodology empowers leaders to navigate challenges with resilience and strategic vision, fostering a culture of innovation and sustained success.
- Interim/Fractional Leadership
- Leadership Coaching
- Team Development
- Sales Training
- Customer Service Optimization
Campus Visit
Transform your university visit experience with our specialized approach to customer service in a campus context. Conducting a thorough campus visit audit, we identify areas for improvement to ensure a positive first impression. We will implement creative hospitality strategies to design a welcoming atmosphere for visitors. Elevate customer service further with our staff and tour guide training, ensuring a knowledgeable and engaging encounter for all.
- Campus Visit Audit
- First Impressions Strategies
- Creative Hospitality
- Innovative Experience Strategies
- Staff & Tour Guide Training
Take the Next Step
Discovery Call
During a 30-minute initial conversation, we’ll explore your organizational goals and identify any obstacles hindering progress. You’ll gain valuable insights at no cost and potentially establish a new connection within higher education. Our partnership and collaboration will only proceed when you feel you’re ready to begin.
Proposal
Interested in understanding the potential collaboration’s financial implications and outcomes? OptEd will provide a proposal detailing the project and its potential impact for your organization. This document will encompass costs, deliverables, and timelines for your consideration.
Engagement
Upon reaching a mutually agreeable proposal, our efforts will shift towards surpassing the committed deliverables, eliminating obstacles impeding your organization’s progress and exceeding expectations.
Enrollment Strategies
Explore OptEd’s strategic enrollment solutions designed to boost engagement, applications, and student retention.
Experience the OptEd-ge
See how OptEd’s enrollment consulting services transform your operational impact and help build leads, convert applications, and grow your enrollment. Our services are designed to enhance your institution’s enrollment operations, ensuring strategic growth and sustained excellence.
Experience OptEd’s comprehensive enrollment solutions, designed to engage students at every stage of their college journey and drive long-term success.
Every Institution
OptEd customizes solutions aligned with each institution’s mission, goals, and unique challenges.
Decision Making
OptEd leverages analytics, market trends, and higher education insights to maximize opportunities.
Innovative Solutions
OptEd aligns strategies with institutional culture while optimizing systems, technology, and marketing.
Long-Term Success
OptEd focuses on student engagement, application growth, and retention for lasting impact.
Integrated.
Targeted.
Impactful.
Enrollment Management
OptEd takes a strategic, contextual, and innovative approach to Enrollment Management Consulting, crafting customized solutions that align with each institution’s mission and goals.
By combining data-driven insights, market trends, and a deep understanding of higher education, we help institutions tackle challenges and seize opportunities. Our contextual approach ensures solutions align with institutional culture and values, while our innovative practices optimize existing systems, technology, and strategic creative marketing tactics to drive engagement, boost applications, and enhance student retention. This holistic approach positions our clients for sustainable growth and long-term success.
Strategic Enrollment Planning (SEP)
OptEd helps colleges create a data-informed Strategic Enrollment Plan aligned with their goals and mission. Our approach combines market analysis, enrollment forecasting, and student success strategies to drive growth and long-term success.
Using data analytics and market research, we provide insights to enhance recruitment, retention, and programs. Collaborating with leadership, we develop a roadmap with clear objectives and targeted initiatives, ensuring sustainable growth and long-term institutional success. Our student-centric strategies, innovative marketing solutions, and technology-driven approaches empower institutions to navigate challenges, adapt to trends, and achieve measurable outcomes.
Financial Aid Optimization
OptEd takes a strategic, contextual, and innovative approach to Enrollment Management Consulting, crafting customized solutions that align with each institution’s mission and goals.
By combining data-driven insights, market trends, and a deep understanding of higher education, we help institutions tackle challenges and seize opportunities. Our contextual approach ensures solutions align with institutional culture and values, while our innovative practices optimize existing systems, technology, and strategic creative marketing tactics to drive engagement, boost applications, and enhance student retention.
Sales Training & Coaching
OptEd’s Strategic Enrollment Planning helps colleges craft a customized plan aligned with their goals and challenges.
Using data analytics and market research, we provide insights to enhance recruitment, retention, and programs. Collaborating with leadership, we develop a roadmap with clear objectives and targeted initiatives, ensuring sustainable growth and long-term institutional success.
Visits & Events
OptEd takes a strategic, contextual, and innovative approach to Enrollment Management Consulting, crafting customized solutions that align with each institution’s mission and goals.
By combining data-driven insights, market trends, and a deep understanding of higher education, we help institutions tackle challenges and seize opportunities. Our contextual approach ensures solutions align with institutional culture and values, while our innovative practices optimize existing systems, technology, and strategic creative marketing tactics to drive engagement, boost applications, and enhance student retention.
Website Development
OptEd’s creative website development solutions optimize user experience, drive engagement, and support enrollment growth.
OptEd-ge Development
Elevate your brand, enhance user experience, and stay ahead in the digital landscape with our enrollment focused web development solutions — where expertise meets innovation. Our team crafts websites tailored for higher education with sleek design, intuitive navigation, and mobile-first optimization to captivate your audience wherever they are. With responsive functionality and a focus on seamless performance across all devices, we ensure your site meets the expectations of today’s users, delivering an engaging experience that drives connection and results.
Discover OptEd’s web development solutions to create engaging, user-centered websites that inspire action and drive enrollment.
Our team delivers custom designs tailored to each institution, blending unique vision with creative functionality. OptEd contextualizes each solution to reflect the college or university’s identity while meeting specific goals, ensuring a distinctive and impactful online presence.
OptEd delivers custom front- and back-end solutions for higher education, enhancing performance, accessibility, and user experience. Our scalable, innovative designs integrate seamlessly with systems, optimizing functionality, automation, API connectivity, and data management to achieve institutional goals.
OptEd’s UX/UI approach begins with a deep understanding of higher education and diverse audience needs. We craft journey maps and wireframes for seamless, accessible navigation, ensuring every website anticipates user behavior and delivers an effortless, rewarding experience.
OptEd prioritizes mobile optimization to ensure seamless functionality across all devices. Our responsive designs adapt flawlessly to various screen sizes, delivering a consistent and engaging experience for users on smartphones, tablets, and desktops. By focusing on speed, usability, and intuitive navigation, we help institutions connect with their audience wherever they are.
OptEd crafts strategic, compelling content that resonates with higher education audiences. We create website copy that informs, inspires, and drives action—ensuring cohesive messaging, optimized readability, and seamless design integration to elevate user experience and institutional goals.
With creative expertise in higher education and digital marketing, OptEd will support the website production journey to guarantee product delivery, timeline commitments, and project workflow. Project oversight will include site mapping, marketing strategy, content advising, and review checkpoints.
Innovative.
Scalable.
Engaging.
Custom Websites
OptEd takes a strategic, contextual, and innovative approach to Enrollment Management Consulting, crafting customized solutions that align with each institution’s mission and goals.
By combining data-driven insights, market trends, and a deep understanding of higher education, we help institutions tackle challenges and seize opportunities. Our contextual approach ensures solutions align with institutional culture and values, while our innovative practices optimize existing systems, technology, and strategic creative marketing tactics to drive engagement, boost applications, and enhance student retention. This holistic approach positions our clients for sustainable growth and long-term success.
Marketing Landing Pages
OptEd’s creative landing pages empower higher education institutions to meet the dynamic demands of digital marketing and enrollment initiatives with precision and impact.
Designed to capture attention and drive engagement, our landing pages are tailored to align with your campaigns, from recruitment events to program-specific promotions. With visually striking designs, clear calls-to-action, and seamless mobile-first functionality, we create landing pages that convert curiosity into connection. By integrating storytelling, institutional distinctives, and user-focused design, we help your institution stand out in a competitive market, driving measurable results for your enrollment goals.
Targeted Microsites
OptEd’s microsite development service offers higher education institutions a highly creative, sales-driven platform designed to captivate and convert prospective students.
Our customized, explorative approach crafts immersive digital experiences that showcase your institution’s unique story, from vibrant campus life to academic excellence. Each microsite is a dynamic sales tool, guiding visitors through a personalized journey with intuitive navigation, mobile-first design, and visually compelling layouts. By blending storytelling with strategic calls to action, we inspire engagement, drive inquiries, and foster meaningful connections—positioning your institution for enrollment success.
Digital Marketing Strategies
Discover OptEd’s digital marketing strategies to boost your online presence, engage prospects, and convert them into students.
OptEd-ge Engagement
Amplify your institution’s reach, engage your audience, and drive conversions with OptEd’s results-driven digital marketing strategies. Our tailored campaigns for higher education integrate social media, SEO, and targeted ads to connect with prospective students. Using compelling content, data-driven insights, and multi-channel outreach, we boost visibility, drive inquiries, and deliver results.
Experience OptEd’s dynamic digital marketing strategies, designed to amplify your institution’s online presence, engage prospective students, and drive measurable success.
OptEd designs visually compelling digital experiences that captivate audiences and align with your brand. Our custom, mobile-first designs ensure engaging, conversion-focused landing pages, emails, and digital ads tailored to your institution’s goals.
OptEd crafts strategic, conversion-driven content that resonates with higher education audiences. We create ad copy and visuals that inform, inspire, and drive action—ensuring cohesive messaging and seamless design integration to elevate user experience.
OptEd guides digital projects from concept to completion, ensuring delivery, timelines, and workflow. Our expertise covers site mapping, marketing strategy, content advising, and review checkpoints for higher education and digital marketing success.
OptEd leverages advanced analytics to optimize campaigns, maximizing engagement and enrollment. Our data-driven approach analyzes user behavior, campaign performance, and conversion trends, uncovering growth opportunities beyond surface-level metrics.
OptEd creates multi-channel campaigns to reach prospective students through social media, search, and digital ads. Using targeted messaging, compelling visuals, and real-time optimization, we drive engagement, maximize conversions, and ensure impactful, high-ROI marketing efforts.
Through continuous optimization, OptEd ensures your digital ads stay competitive and produce results. We implement SEO best practices and technical enhancements to improve search rankings, boost organic traffic, and ensure visibility to prospective students.
Unified Impact.
Seamless Strategy.
Measurable Results.
Social & Digital Marketing
OptEd delivers strategic, creative, and results-driven social and digital marketing solutions, building campaigns that connect with your audience and amplify your institution’s unique brand.
OptEd crafts targeted social and digital marketing campaigns tailored to each institution, blending creativity with strategic outreach. OptEd customizes every campaign to showcase your institution’s unique identity while driving engagement and achieving enrollment goals, ensuring a compelling and impactful digital presence.
Integrated Content Marketing
OptEd creates strategic, impactful, and brand-focused content marketing solutions that tell your institution’s story and drive meaningful engagement across every platform.
OptEd delivers integrated content marketing strategies designed to amplify your institution’s voice and engage your target audience. Through compelling storytelling and data-driven messaging, we craft content that resonates across platforms while aligning with your institution’s brand and goals. Our holistic approach blends creativity with strategy, producing cohesive campaigns that drive engagement, inspire action, and support enrollment growth.
Data Analytics & SEO
OptEd takes a strategic, contextual, and innovative approach to Enrollment Management Consulting, crafting customized solutions that align with each institution’s mission and goals.
By combining data-driven insights, market trends, and a deep understanding of higher education, we help institutions tackle challenges and seize opportunities. Our contextual approach ensures solutions align with institutional culture and values, while our innovative practices optimize existing systems, technology, and strategic creative marketing tactics to drive engagement, boost applications, and enhance student retention.
Content Production
Enhance your institution’s creative visuals and storytelling with OptEd’s content production.
OptEd-ge Production
Ignite your visual storytelling with our comprehensive media production services. From captivating cinematic production to compelling photography, our award-winning team elevates your institution’s visuals. We create next-level content offering your audience a dynamic brand experience. Level up your content with us, where your story becomes an immersive journey for your audience.
Experience OptEd’s multimedia content solutions, crafted to bring your institution’s story to life with captivating visuals, dynamic videos, and interactive experiences.
OptEd produces impactful videos that bring your institution’s story to life, connecting with audiences through authentic narratives and stunning visuals.
OptEd delivers powerful photography that highlights your institution’s spirit, showcasing authentic moments and creating lasting impressions through vibrant, brand-focused imagery.
OptEd’s art direction and scripting craft compelling narratives and visuals, ensuring every project aligns with your brand’s identity and engages your audience authentically.
OptEd’s post-production blends creativity and precision, delivering polished, high-impact content through expert editing, color grading, and dynamic visual effects.
Engaging.
Dynamic.
Captivating.
Video Production
OptEd produces higher education creative video content that is next level to the competition. With a contextual and engaging approach we tailor visual stories that align with each institution’s brand, messaging and audience.
We help institutions create engaging videos that connect with audiences and reflect their unique identity. From commercials to digital ads, our team combines creative storytelling, audience insights, and the latest techniques to produce content that drives engagement and amplifies your message.
Photography
OptEd produces higher education photography that stands out from the competition. With a contextual and captivating approach, we craft visual narratives that align with each institution’s brand, messaging, and audience.
We create impactful photography that connects with audiences and reflects your institution’s identity. From campus shoots to events, our award-winning photographers use creative storytelling and expert techniques to capture moments that engage, inspire, and strengthen your brand while building lasting connections with students.
Post-Production
OptEd’s post-production blends creativity and precision, delivering polished, high-impact content through expert editing, color grading, dynamic visual effects, and computer graphics.
By combining data-driven insights, market trends, and a deep understanding of higher education, we help institutions tackle challenges and seize opportunities. Our contextual approach ensures solutions align with institutional culture and values, while our innovative practices optimize existing systems, technology, and strategic creative marketing tactics to drive engagement, boost applications, and enhance student retention.
Creative Solutions for Higher Education
Explore the creative work and marketing solutions OptEd has expertly provided for our clients.
We collaborate with clients to produce integrated marketing campaigns that stand out among a competitive industry and produce high-performing results. Below are case studies showcasing some of our recent work.
Florida Polytechnic University
Explore how OptEd partnered with Florida Polytechnic University to transform enrollment performance through new strategies and creative solutions. By developing digital marketing initiatives with dynamic and engaging content, Florida Poly saw significant increase in inquiries, applications, and overall enrollment growth, further strengthening its position as a leader in STEM education.
- Enrollment Strategy
- Digital Marketing
- Web Development
- Targeted Landing Pages
- Content Production
- Email Communication
Southeastern University
Discover how Southeastern University achieved record-breaking enrollment growth with award-winning marketing campaigns through the creative efforts and comprehensive strategies of the OptEd team.
- Enrollment Strategy
- Brand Experience
- Creative
- Content Production
- Web Development
- Marketing
Columbia International University
OptEd partnered with Columbia International University to successfully implement a suite of strategic marketing solutions designed to revolutionize their enrollment processes and enhance their creative brand presence.
- Enrollment Strategy
- Brand Experience
- Creative
- Content Production
- Web Development
Crown College
OptEd partnered with Crown College to successfully implement a suite of strategic marketing solutions designed to revolutionize their enrollment processes and enhance their creative brand presence.
- Enrollment Strategy
- Brand Experience
- Creative
- Content Production
- Web Development
CASE STUDY
Florida Polytechnic University
Explore how OptEd partnered with Florida Polytechnic University to transform enrollment performance through new strategies and creative solutions.
By developing digital marketing initiatives with dynamic and engaging content, Florida Poly saw significant increase in inquiries, applications, and overall enrollment growth, further strengthening its position as a leader in STEM education.
- Enrollment Strategy
- Digital Marketing
- Web Development
- Landing Pages
- Content Production
- Email Communication
Enrollment Strategy
To support Florida Polytechnic University’s enrollment growth goals, OptEd provided in-depth enrollment strategy consulting designed to align with the university’s objective to grow enrollment by 10%. The consulting focused on all critical areas, including recruitment strategies, leveraging financial aid, campus visits and events, and the development of a comprehensive Strategic Enrollment Plan (SEP).
This collaborative approach equipped university leadership with clear, data-informed direction and actionable steps to drive sustainable enrollment growth.
Digital Marketing
To strengthen Florida Polytechnic University’s digital marketing strategy, OptEd enhanced its approach with a content-driven framework designed to increase conversions and enrollment. We leveraged targeted creative campaigns to connect with prospective students. Through strategic deployment of Meta and Google Ads, we reached high-intent audiences with tailored messaging while utilizing our robust digital backend analytics to track performance in real time.
These insights enabled continuous optimization and the creation of new audience segments based on engagement behavior. Together, these efforts elevated engagement, drove qualified applications, and delivered personalized experiences that supported Florida Poly’s enrollment goals with measurable impact.
Landing Pages
OptEd designed targeted landing pages for digital ad campaigns focusing on undergraduate, graduate, and transfer students. These custom experiences ensure every interaction is optimized to guide students from interest to enrollment. This cohesive approach enhances Florida Poly’s digital outreach, making it easier for students to take the next step in their college journey.
CASE STUDY
Southeastern University
Discover how Southeastern University achieved remarkable enrollment growth through our team’s dedicated efforts and the comprehensive strategies spearheaded by our CEO.
Each year, SEU implemented an integrated marketing strategy focused on brand, content, creative, collateral, web development, user experience, and both organic and digital marketing. This encompassing approach not only enhanced the university’s visibility but also significantly boosted student enrollment.
- Enrollment Strategy
- Brand Experience
- Creative
- Content
- Web Development
- Marketing
Website Development
A new digital experience was developed for Southeastern University to elevate its national brand and support the institution’s record-breaking enrollment.
The custom-developed website included a reimagined architecture for easier navigation and access, immersive visual designs for a more visually-appealing journey, and redesigned content to enhance user engagement. The project also introduced a stronger mobile responsive strategy to better engage prospective students and increase the performance of SEU’s enrollment funnel.
Print Collateral
The OptEd team introduced a unique strategy of producing creative print collateral for SEU each year with custom designs across three flagship pieces — a view book, search booklet, and financial aid booklet. The photography, layout, and copy of all three pieces were meticulously crafted each year to produce a fresh and integrated print campaign to support the university’s recruiting and enrollment efforts.
The view book would captivate prospective students with visually stunning layouts and compelling content that showcased the unique value of the university’s campus experience. The search booklet targeted potential enrollees by sparking interest with essential information and a creative snapshot of SEU. The financial aid booklet offered accessible details about tuition, scholarships, and grants to provide options, ease concerns, and promote informed decisions.
OptEd ensures every print piece is designed to engage its target audience and creatively reinforce the institution’s brand presence with custom solutions.
View Book
Search Booklet
Content Production
Winning Best in Show at the Advertising Federation Awards, our creative content production isn’t just a passion, it’s essential for compelling visual storytelling and vital to a university’s brand and marketing strategies. OptEd’s vision for each production transcends the typical 30/60/90 second spot. We create versatile content that can be leveraged across all media channels to enhance advertising campaigns and lead generation efforts.
Partner with OptEd to bring your university’s story to life and drive meaningful engagement.
Microsite Experience
Designed to captivate traditional on-campus college students, OptEd developed a microsite experience to offer an interactive and visually stunning tour of SEU’s distinctive experiences. Unlike the slow and clunky virtual tours typically offered by colleges, this digital journey provides a “choose your own adventure” experience. Prospective students can interact with the content, explore their interests, and discover how SEU could be the right fit for them.
CASE STUDY
Columbia International University
Discover how OptEd partnered with Columbia International University to strengthen enrollment strategy, elevate the brand experience, and implement a results-driven digital presence.
By aligning digital strategy, content production, and web development, OptEd delivered an engaging, student-centered platform that supports inquiry growth and application conversions—empowering CIU to reach and inspire more prospective students in a competitive higher education landscape.
- Enrollment Strategy
- Website Development
- Print Collateral
- Digital Marketing
- Content Production
- Landing Pages
Enrollment Strategy
To support Columbia International University’s historic enrollment push for Fall 2025, CIU partnered with OptEd to deliver strategic enrollment consulting tailored to the university’s mission and growth objectives. This comprehensive effort focused on key drivers of enrollment success—refining recruitment messaging, optimizing campus visit experiences, aligning financial aid strategies, and crafting a dynamic Strategic Enrollment Plan (SEP).
Through this collaborative partnership, CIU was equipped with data-driven insights and a clear roadmap for action—resulting in a record-breaking incoming class and a scalable foundation for long-term growth.
Website Development
A new digital experience was developed for Columbia International University to elevate its brand and create a stronger connection with its stakeholders.
The custom-developed website included a reimagined architecture for easier navigation and access, immersive visual designs for a more visually-appealing journey, and redesigned content to enhance user engagement. The project also introduced a stronger mobile responsive strategy to better engage prospective students and increase the performance of CIU’s enrollment funnel.
Print Collateral
With new custom designs and an elevated layout, OptEd redesigned the entire suite of print collateral for Columbia International University including a view book, search booklet, and financial aid booklet. The photography, layout, and copy of all three pieces were meticulously crafted to produce a fresh and integrated print campaign to support the university’s recruiting and enrollment efforts.
The view book would captivate prospective students with visually stunning layouts and compelling content that showcased the unique value of the university’s campus experience. The search booklet targeted potential enrollees by sparking interest with essential information and a creative snapshot of CIU. The financial aid booklet offered accessible details about tuition, scholarships, and grants to provide options, ease concerns, and promote informed decisions.
OptEd ensures every print piece is designed to engage its target audience and creatively reinforce the institution’s brand presence with custom solutions.
View Book
Search Booklet
Financial Aid Booklet
Digital Marketing
To support Columbia International University’s growth goals, OptEd developed multiple digital marketing strategies focused on engaging non-traditional populations, including online and graduate students.
By combining audience segmentation with compelling creative and performance-driven messaging, we activated campaigns across Meta, Google Ads, and email to reach prospective students. Leveraging backend analytics, we continuously optimized campaign performance, refined targeting, and identified new audience opportunities. This integrated strategy not only increased brand visibility but also led to a significant rise in qualified inquiries—ultimately contributing to record-breaking enrollment for CIU’s online and graduate programs.
Content Production
OptEd directed and captured a powerful video and photo library for Columbia International University to reflect the heart of the student experience and the spirit of the campus. Through intentional storytelling, authentic student moments, and dynamic campus visuals, each image was crafted to inspire connection and elevate CIU’s brand. From classroom interactions to chapel gatherings and everyday campus life, the curated visuals now serve as a foundational asset across digital campaigns, print materials, and recruitment tools—bringing CIU’s mission and culture to life.
Landing Pages
OptEd built conversion-focused landing pages to support CIU’s digital advertising efforts. Each page is designed to align with campaign messaging and student intent—whether exploring degrees, financial aid, or the Christian university experience. This approach creates a consistent, guided path from ad click to inquiry, ultimately supporting stronger lead capture and enrollment momentum.
CASE STUDY
Crown College
OptEd partnered with Crown College to successfully implement a suite of strategic solutions designed to revolutionize their enrollment processes, and enhance their brand presence.
Led under the creative direction of OptEd’s CEO and its collaborative team of industry experts, integrated marketing deliverables were creatively produced across digital and print experiences.
- Enrollment Strategy
- Brand Experience
- Creative
- Content
- Web Development
Website Development
OptEd completely transformed Crown College’s digital presence with a new website featuring enhanced content, streamlined pages, and creative designs.
With reimagined navigation and an improved mobile experience, the new website provides increased audience engagement and improved information accessibility. Compelling content was produced through visual storytelling and a modern design aligned with the brand and mission of Crown College.
Each element of our collaboration was crafted to synergize and drive the institution toward achieving its enrollment goals.
Content Production
Highlighting a university’s distinctive offerings through visually compelling imagery is a powerful way to communicate with prospective students and stakeholders.
For Crown College, we captured a robust collection of high-level creative content to utilize across various platforms including website visuals, social media posts, and marketing collateral. This high quality and enhanced visual storytelling transformed the institution’s marketing impact and audience engagement.
Microsite Experience
In an effort to transcend traditional student engagement strategies, OptEd delivered an innovative microsite experience tailored specifically for Crown College’s brand and message. This customized digital journey guides prospective students through an interactive and seamless snapshot of the Crown College experience.
The microsite experience provides a creative, engaging, and streamlined solution for the college discovery process.
Let’s Collaborate
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OptEd is here to partner with your organization to optimize and enhance your effectiveness in reaching your goals.
Let’s collaborate to optimize your higher education strategies. Leave us a message by filling out the form below.