Your Partner in Optimizing Education

Why Innovation Matters

In today’s world, disruptions are not avoided — organizations and institutions must be willing to  adapt and innovate to remain viable for what the market demands.

The innovation process is illustrated by a sigmoid curve to represent a slower start as ideas are developed, a successful phase of acceleration, and eventual flatting at maturation. This describes common patterns found in business development and organizational psychology.

Before strategies fully mature to the point of diminishing returns, there is a window of time to explore innovative opportunities and develop new strategies. Organizations need to audit their context, make data-driven decisions, and address new realities in the ever-changing marketplace.

Strategic

Innovative

Contextual

The OptEd Difference

Our Approach

Being contextual in your approach to solving problems is vital in reaching and surpassing goals.

OptEd looks for opportunities to help partner in innovations that would enhance your organizations abilities to reach their audience and goals. Change and innovation play a vital role in helping your institution attain your missional goals. By examining and determining a strategy that is contextual to your organization, you will have a distinct advantage over your competition.

OptEd’s goal is to help you achieve success in reaching your goals .

Meet the Founder

Roy H. Rowland IV, MBA

Roy Rowland is the Founder and CEO of OptEd (Optimizing Education), an enrollment management and marketing firm that specializes in higher education, extension campuses, and nonprofits.

With over 22 years of enrollment management strategy and expertise in every delivery model, Roy brings a strategic and unique perspective to the traditional and non-traditional enrollment funnels — traditional campus, online, hybrid, graduate, doctoral, extension site, and regional campuses.

Roy has been working in higher education since 2001, serving at Northwest University in Kirkland, WA for 12 years and then serving as the Vice President for Enrollment and Marketing at Southeastern University in Lakeland, FL from 2011 to 2023, one of the fastest-growing private universities in the country. During Roy’s time at SEU he helped the university grow their enrollment 253%.

“Optimizing education is our passion — we partner with institutions to help them achieve next-level results!”

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Our Collective Team

OptEd is powered by a dynamic group of multidisciplinary professionals focused on innovating higher education with enrollment and marketing solutions. Our Founder/CEO brings 25+ years of executive expertise in collaboration with a collective team of award-winning industry experts.

Enrollment Strategy

Videography

Social Media

Graphic Design

Sales Training

Web Design

Leadership

Digital Marketing