CASE STUDY

Florida Polytechnic University

Explore how OptEd partnered with Florida Polytechnic University to transform enrollment performance through new strategies and creative solutions.

By developing digital marketing initiatives with dynamic and engaging content, Florida Poly saw significant increase in inquiries, applications, and overall enrollment growth, further strengthening its position as a leader in STEM education.

  • Enrollment Strategy
  • Digital Marketing
  • Web Development
  • Landing Pages
  • Content Production
  • Email Communication

Enrollment Strategy

To support Florida Polytechnic University’s enrollment growth goals, OptEd provided in-depth enrollment strategy consulting designed to align with the university’s objective to grow enrollment by 10%. The consulting focused on all critical areas, including recruitment strategies, leveraging financial aid, campus visits and events, and the development of a comprehensive Strategic Enrollment Plan (SEP).

This collaborative approach equipped university leadership with clear, data-informed direction and actionable steps to drive sustainable enrollment growth.

Digital Marketing

To strengthen Florida Polytechnic University’s digital marketing strategy, OptEd enhanced its approach with a content-driven framework designed to increase conversions and enrollment. We leveraged targeted creative campaigns to connect with prospective students. Through strategic deployment of Meta and Google Ads, we reached high-intent audiences with tailored messaging while utilizing our robust digital backend analytics to track performance in real time.

These insights enabled continuous optimization and the creation of new audience segments based on engagement behavior. Together, these efforts elevated engagement, drove qualified applications, and delivered personalized experiences that supported Florida Poly’s enrollment goals with measurable impact.

Landing Pages

OptEd designed targeted landing pages for digital ad campaigns focusing on undergraduate, graduate, and transfer students. These custom experiences ensure every interaction is optimized to guide students from interest to enrollment. This cohesive approach enhances Florida Poly’s digital outreach, making it easier for students to take the next step in their college journey.